Entire brand design for landscape architecture and urban design studio Land Collective, founded by David Rubin.
Taking “cross-disciplinary” in a literal sense, the inclusion of an underscore acts as a visual and poetic bridge between Land Collective and its projects. This physical bar suggests a studio that creates inclusive environments meant to bind and unify nature and design. As a system, this underscore can be split across deliveriables, and invites viewers to use the bridging element as a content way finding structure. Pertinent information is visually connected from point to point, with both “land” and “collective” acting as information bookends.
WILL BE LAUNCHED 2017. The Work was done at With Projects, Inc.